Email subscribers
Subscribers are customers who asked to hear about product updates. Treat that permission carefully.
When to email
Send email for meaningful product changes, not every minor internal fix. The email should make the user glad they stayed subscribed.
Status update emails and changelog subscriber emails are different. A voter can receive a status update for a post they care about without being subscribed to every release.
Step-by-step
- 1
Confirm the entry is useful. If the release does not matter to customers, skip the broad email.
- 2
Use a clear subject. Say what changed instead of using vague launch language.
- 3
Link back to the changelog. Let readers open the full context if they want more detail.
- 4
Respect unsubscribe. Every subscriber email needs a clear unsubscribe path.
- 5
Check sender details. Review sender, subject, and links before publishing important updates.
Details to remember
- Email should amplify the changelog, not replace it.
- A small useful release is better than a long generic newsletter.
- Avoid sending subscriber emails for unfinished or hidden work.